Posts tagged Marketing
Recap: Colorado ASDA Leadership Workshop

Attachment-1 Being a great leader is something that each of us strives for.  We all have a little bit of leader in us somewhere... we've always been driven for success, and we all hope to be our own bosses someday.  We're all pretty responsible -- I mean, we had to be to get into dental school, right? -- but I think I'd be speaking for many of us if I said that the idea of being a great leader is pretty darn intimidating.


This weekend, Colorado ASDA had the honor of hosting Dr. David Rice, founder of IgniteDDS, at our first annual Leadership Workshop.  Dr. Rice has been an immensely popular speaker at past ASDA events, such as regional meetings and the Annual Session, and we were fortunate enough to have him speak to us here, on our very own campus!


IgniteDDS is an organization that works to get people really fired up about dentistry, whether they're patients, students, or dental professionals.  As this workshop was tailored toward dental students and pre-dents, Dr. Rice focused on teaching us to be successful, and how we can really jump-start our careers in dentistry.  Prior to the event, each of us took a DiSC behavioral assessment, the results of which we discussed during the workshop.  Essentially, the DiSC assessment categorizes people into one of four different personality types: Domint, Influential, Steady, and Conscientious.  The theory behind the DiSC is that each of us has one of these personalities, which majorly affects our relationships and interactions with other people.  Dr. Rice described each of these personalities and how they relate to professionalism in dentistry.  In order to be successful in your business, you must build a solid rapport with many different types of people.  In order to do so, you must first know how to work with a range of personalities, and get each type of person to trust and feel comfortable with you.  Staffing a variety of personality types is a great way to maximize the likelihood that your patients will feel at ease being treated in your dental office.  Dr. Rice mentioned many times that treating others as you wish to be treated may have worked in elementary school, but treating others as they wish to be treated is what will get you far in the professional world.  Each patient brings their unique personality into your practice, and with that comes a challenge. Being able to read your patients and work with them on a level in which they feel understood and appreciated will get you far in your practice.


If you are interested in learning more about IgniteDDS or Dr. David Rice, please check out their website, and "like" them on Facebook.  If you'd like to know the specifics of the DiSC personalities, and are interested in finding out where you lie on the spectrum, click here.


Marketing at the National Leadership Conference

NLC Group Attending ASDA's National Leadership Conference for the second time, I knew what to expect - a great learning experience, a chance to make new friendships & connections, and most importantly, renewing my excitement about dentistry. In dental school, we're often thrown into books and typodont work, making it challenging to see the future as a dentist. The speakers at the conference presented many topics that allowed us to connect the dots between our studies and the seemingly far away future. One topic, presented by Dr. Mike Meru, was marketing a dental practice successfully on a budget. Learning the details of marketing kept me excited about how dentistry functions in a dynamic environment, yet taught me that additional effort is required in order to stand out.


According to Dr. Meru, in order to begin marketing you must create a brand - the symbol, title, or image that will embody your work.  He also claimed that you can start working on your brand TODAY!  The key is creating a logo that is recognizable and distinct, which can be both easy and inexpensive. If choosing this route, however, it is important to note that you get what you pay for – that the quality of a service is often correlated with the amount of money paid for it. In essence, shop around – and keep in mind that many companies such as 99 designs, crowdSPRING, DesignCrowd, and offer a superior product at a conservative price that can compete with the quality of expensive graphic designers.


Now, armed with a great brand and logo, you can move on and present your practice to the public. According to Dr. Meru, when starting a new practice it is worth investing in search engine optimization, so that your business appears on different searches, becoming visible to the masses. From there, begin advertising in local publications, at community gathering sites, and on social media to see how your business grows. However, be sure to keep in mind that social trends are constantly evolving (i.e. Facebook vs. Instagram), and use this to your advantage – these resources are typically free and a great way to spread awareness of your practice. Using hashtags, QR codes, and giving away merchandise are other ways of advertising on a budget.


All of this thinking about adverting got me in the mindset of private practice, and how close I actually am to becoming a dentist. Since returning from my trip, I’ve been able to put more energy into my lab work and focus on my books, as my interest in dentistry has been reignited. I know that in just two years I will be combining my work with my interaction in the community – and I can do all of this through the benefits of marketing.


~Natalie Lesinski, Class of 2017, Colorado ASDA 2nd Legislative Liaison